Cadillac Arabia and Al Ghandi Auto, the premium brand's official dealer partner in the UAE, have opened the luxury brand's first boutique showroom in the Middle East in the prime location of City Walk, Dubai.
Cadillac's special edition and vintage models, as well as its most sought-after luxury vehicles, will be on display at the Cadillac Boutique by Al Ghandi Auto, including the Escalade-V, the industry's most powerful full-size SUV, and the track-capable performance sedans, Cadillac CT4-V Blackwing and CT5-V Blackwing.
Cadillac's beautiful Electric Vehicles (EVs) will also be on exhibit, highlighting the brand's transition to an all-electric vehicle fleet, led by the LYRIQ, which is already on display and stealing the show. LYRIQ's gorgeous design and elegantly integrated technology, together with GM's Ultium Platform, create a high-performance luxury experience unlike anything seen previously in the premium EV industry. The LYRIQ will be followed by the ultra-luxurious and entirely customised CELESTIQ, which is slated to arrive in the region next year, as well as four additional electric cars promised to come by 2025.
CEO of Al Ghandi Auto Group, Mark Jenkins said, "We're proud to officially launch Cadillac's most distinctive showroom in the Middle East, which will be the benchmark for a new and iconic era of Cadillac. This novel luxury retail concept will provide our consumers with greater exclusivity, limited-edition items, first-rate service, and unforgettable events. The area is meant to exhibit Cadillac models like works of art in a gallery, with carefully controlled lighting, music, and other sensory components to enhance their experience. We guarantee that the world-class service to which our clients have grown used will be elevated to new heights."
"This is a true milestone for Cadillac, and we're thrilled to be working with our valued dealer partner, Al Ghandi Auto, to bring to life Cadillac's first boutique showroom in the Middle East - the first of many. As we transition to an all-electric future, this historic showroom will provide a platform for us to reinvent our client experience," said Seyar Shunnar, Head of Sales and Network Development, Cadillac Middle East.
The Boutique is strategically positioned in City Walk, a creatively planned neighborhood in the heart of Dubai, surrounded by hundreds of exclusive luxury and ultra-luxury boutiques, Fine Dining outlets, and tailored leisure activities, as well as sufficient EV charging places.